The club where founders share failures, pivots and hard-won lessons


Behind the scenes of business: The club where founders share failures, pivots and hard-won lessons
Participants interacting at a community session

Pune: Entrepreneurs Devayani Pawar and Pawan Rochwani have launched the 411 Founders Club, an initiative designed to cultivate a culture of meaningful, informal dialogue within the city’s startup community.“There are several successful businesses in Pune, but most operate in silos. Our goal is to bring founders together to exchange ideas and scale their operations. We are trying to emulate the vibrant startup community culture found in Bengaluru,” said Devayani Pawar, who is also a member of the World Economic Forum’s Global Shapers Community.Moving away from the stiff environment of conventional business summits, the club focuses on practical problem-solving. Members engage in candid conversations about the “behind-the-scenes” aspects of entrepreneurship, including difficult decisions, failures, pivots, and hard-won lessons. This provides participants with more than just advice; it offers access to the lived experiences of those who have built, adapted, and grown businesses.The club’s activities are intentionally unconventional. For instance, Aditya Ganeshwade, founder of Atenx Sports, recently curated a fitness programme for 120 founders during a session. “This creates a personal space and builds trust among participants through bonding over unique activities,” Ganeshwade said. “A founder might share an experience from a completely different industry that can still be adapted to my own. That cross-pollination is a key advantage.”Even the seating arrangements are strategic. To promote out-of-the-box thinking, the club ensures that founders sitting next to one another work in different fields. This diversity spans various sectors, including AI, fintech, edtech, manufacturing, healthcare, agritech, real estate, and the creator economy.Since its inception six months ago, 411 Founders Club has built a community of approximately 10,000 startup founders. The management team receives nearly 2,000 applications for every session announced, though they limit attendance to 50–100 founders to ensure the sessions remain impactful and tailored to specific business scales or sectors.The Pune-based concept aligns with existing founder communities in Chennai, Bengaluru and Hyderabad, which have built strong peer-learning networks beyond traditional business conferences. Notable examples include Foundery, Headstart, Open Coffee and others. Club.SaaSBoomi, a startup collective founded in 2018 in Chennai, has recently transitioned into AIBoomi.”There were, at best, around 300 SaaS startups in the country, and the vast majority of these were still in the very early stages of their journey. There was unanimous agreement that such a community was required,” co-founder Suresh Sambandam said in a blog post.“What Pune truly needs is a stronger, more connected ecosystem,” said Omkar Jadhav, co-founder of Amuk Tamuk Podcast Network. “The club creates a space where founders can engage with peers and openly discuss shared challenges, building the foundation for a more collaborative city.”



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