Panaji: A new initiative aims to help Goa’s farmers, artisans and rural entrepreneurs turn geographical indication (GI)-tagged products into viable businesses through value addition, branding, packaging and improved market access. Launched by the Goa State Council for Science and Technology (GSCST), the one-year pilot will focus on generating rural livelihoods, strengthening farmer groups and helping local producers access better markets. Goa has secured GI tags for 15 local products.The directorate of science and technology will implement the initiative through the GDP School for Social Entrepreneurship, Skill Building and Applied Social Research, under the GSCST, the state’s designated organisation for GI registration and promotion.The pilot will cover Harmal chilli, sat shiro bhendo (seven-ridge okra), Mankurad mango, Mussarad mango, Hilario mango, cashew apple, the local delicacy khaje and Kunbi fabric.As part of the preparatory work, an outreach programme was held in Pernem on the day of its weekly market. More than 100 cultivators and other stakeholders participated, grouped according to their respective GI products for an interactive 90-minute data collection exercise.“While the programme was intended to understand their realities, the facilitators came away inspired by the depth of knowledge, practical wisdom and commitment demonstrated across the groups. Equally noteworthy was the participation of women cultivators and artisans, many of whom emerged as confident voices during the discussions. Their insights, passion for preserving local heritage and willingness to explore new possibilities added tremendous energy to the proceedings,” said Kishore Shah, managing trustee of the GDP Foundation.With the harvest seasons for Harmal chilli, cashew apple and mangoes beginning in early 2027, stakeholders decided to initially focus on two immediate opportunities: khaje and Kunbi products. The GDP school will work with cultivators to explore product innovation, value addition, branding, packaging and premium markets.The initiative also aims to establish farmer producer organisations (FPOs) in Pernem. The pilot’s findings are expected to provide a framework for their formation, with future collaborations with the National Bank for Agriculture and Rural Development (NABARD) envisaged.
