BengaluruWipro Consumer Care & Lighting is acquiring Dermatouch, marking its entry into India’s premium skincare market as it looks to tap growing consumer demand for science-backed and dermatologist-recommended products.The deal is Wipro Consumer Care’s 18th acquisition globally and its third in the past month. The company will acquire a 60% stake in Dermatouch at an enterprise value of Rs 387.5 crore, with the remaining 40% to be acquired over the next three years.The acquisition builds on Wipro Consumer Care’s global skincare portfolio, which includes brands such as Derma Lab, Dr Dermis and Bio-essence, and gives it a foothold in India’s growing dermal skincare segment.Founded by Anish Nagpal and Amit Purswani, Dermatouch has positioned itself as a pharmacy skincare brand addressing concerns such as pigmentation, acne, brightening and sun protection. Its portfolio spans face washes, soaps, serums, creams, moisturisers and sunscreens. The company reported Rs 131 crore in revenue in the 2026 financial year, up 114% from the previous year.Kumar Chander, CEO, Wipro Consumer Care & Lighting and MD, Wipro Enterprises, said India’s skincare market is estimated at around Rs 30,000 crore. At roughly Rs 200 per person annually, per-capita skincare consumption in India is about one-tenth that of China, where it is around $20.“Indian skincare market is set for huge growth. And within that, the dermal category is set for huge growth,” he said.Wipro believes the overall Indian skincare market could potentially grow tenfold to around Rs 3 lakh crore over the next 10-15 years, driven by rising incomes and increasing consumer adoption. The dermal segment currently accounts for only around 8% of India’s skincare market, compared with 25% in Malaysia, 15% in Indonesia and as much as 60% in Singapore.Dermatouch’s founders will continue to run the business for at least three years, while Wipro provides support and leverages its international skincare expertise. The brand is predominantly digital-first, with around 85-88% of sales coming through digital channels. Wipro sees scope to expand its offline presence.“We felt that maybe we’re a little late for skin in India,” Chander said.The company sees room to deepen Dermatouch’s existing portfolio, particularly in facial washes and sunscreens, through products targeting specific concerns such as acne, pigmentation, tan reduction and brightening. It also sees opportunities in sunscreen sub-segments such as aqueous and tinted formulations.Wipro is also evaluating adjacent categories such as body wash and haircare, where dermal brands have expanded globally. In Singapore, dermal products account for around 25% of the shower market.The company could also leverage its experience with consumer-facing skincare facilities. It operates a skin experience and research centre in Malaysia and a skin innovation lab in the Philippines, where consumers interact with brands, R&D teams and product developers.Wipro Consumer Care reported FY26 revenue of Rs 11,635 crore, up 9.3% year-on-year. Following an industry-wide change in the accounting treatment of trade promotion expenses, it restated revenue to Rs 10,800 crore. The revision does not affect the company’s underlying growth or profitability.
