VASAI: Videos of an unusual fashion show held at a bustling vegetable market in Vasai have gone viral on social media over the past few days.Organised by Vision Vogue Academy, the fashion show featured models showcasing outfits designed by Carissa D’Bretto. What made the event unique was that some models walked the ramp holding vegetables.The idea behind the event was to create an unconventional blend of high fashion and everyday life. A vegetable market in India represents simplicity and the daily lives of ordinary people.The organisers wanted to bring the glamour of fashion to this familiar setting.Designer Carissa D’Bretto said that while leading international fashion brands usually host shows at exotic locations, the Vasai event was an attempt to celebrate nature, simplicity and local culture.She expressed happiness over the response the concept received on social media, adding that it was her first experiment of this kind.Vision Vogue Academy trains models for international luxury brands such as Louis Vuitton, Prada and Gucci. Although headquartered in Andheri, Mumbai, several members of its team are from Vasai.Since the academy’s journey began in Vasai, the team chose the city’s popular vegetable market for the creative experiment.D’Bretto said the team plans to explore more culturally diverse locations across Vasai, Palghar and other areas for similar projects in the future.
