Ludhiana: From creating content and building brands to engaging audiences and expanding businesses, artificial intelligence is rapidly changing the marketing playbook. A session at Punjab Agricultural University gave management students a hands-on look at how they can put these tools to work.Organised by the School of Business Studies, the expert session, “Mastering the Future: Practical Use of AI Tools in Digital Marketing,” focused on taking AI beyond theory and familiarising students with its practical applications in digital marketing, business development and entrepreneurship.Experts demonstrated how AI-powered tools can assist with content creation, digital branding, social media management, audience engagement and marketing strategy. Real-world examples were used to show how the technology can improve efficiency, spur creativity and open new avenues for entrepreneurs.Komal Chopra Lekhi stressed the importance of AI literacy, saying management students would need practical AI skills to stay relevant in a rapidly evolving digital economy.Manmeet Kaur highlighted AI’s creative and business applications, particularly in digital communication and branding, while Malwinder Singh Malhi spoke about how digital technologies could help businesses widen their reach and create opportunities in agriculture and allied sectors.School of Business Studies director Dr Ramandeep Singh said such interactive sessions provided students industry exposure and encouraged them to explore the use of AI in their academic, professional and entrepreneurial journeys.
