Jaipur: Despite having 53,766 registered drivers in Jaipur, Bharat Taxi is averaging fewer than 1,000 rides a day, prompting chief secretary V Srinivas to set a target of 5,000 daily rides by Dec 31 and direct officials to step up marketing and improve the app’s user experience.At a review meeting held at Nehru Sahakar Bhawan Sunday, Srinivas expressed concern over the decline in daily rides and called for concrete measures to make the state cooperative department-run platform more efficient, competitive and accessible.“There is a need for concrete, result-oriented measures to make the platform more efficient, competitive and accessible to the public,” he said.Srinivas directed Bharat Taxi CEO Vivek Pandey to form a dedicated team, develop an effective incentive model and prepare and implement a comprehensive marketing and action plan within 15 days.He also examined the Bharat Taxi app on his mobile phone and asked officials to improve its functioning and user experience. “We should review every ride and ensure safe, reliable and affordable transportation for passengers,” he said.To boost ridership, officials were asked to promote the service at railway stations, bus stands and other prominent public places through standees. Srinivas also called for publicity through social media influencers and a stronger marketing campaign with the support of Jaipur Municipal Corporation.He directed officials to coordinate with the police, transport department, municipal corporation and dairy sector to secure institutional support and expand the platform’s operations.
