Bengaluru:Urban Company on Sunday said rival Kent RO Systems has told the Delhi High Court it would withdraw advertisements and social-media content targeting claims that its Native water purifiers do not require a filter change or servicing for two years. The undertaking marks the latest development in a widening legal battle between the two companies over technology, online sales and advertising.Justice A J Bhambhani, in an August 12 order, recorded Kent’s submission that it would take down the advertisements at issue. Kent also undertook not to run any other promotion making the same or similar claims about water purifiers offering a two-year filter life or no-servicing feature if such advertising disparaged Urban Company.The court directed Kent to remove the advertisements within 15 days of August 12.Urban Company had filed a defamation and product-disparagement suit on August 11, alleging that Kent had run an advertising campaign and used influencers to attack the two-year feature. According to Urban Company, the content described the claim as a “marketing gimmick” and called the use of Native purifiers “unsafe” and “risky”.The dispute concerns Urban Company’s Native M0, M1, M2, M1 Pro and M2 Pro models.The court order records Kent’s undertaking but does not rule on whether Urban Company’s two-year claim is correct or on the underlying allegations. Kent has been given 30 days to file its written statement, and the matter is listed for completion of pleadings on November 17.The latest case follows a similar dispute initiated by Kent in May, when it accused three Urban Company advertisements of disparaging its purifiers. Urban Company subsequently undertook not to publish one advertisement in its existing form and agreed to modify scenes to which Kent had objected. That case remains pending.The companies are also locked in litigation on two other fronts. Kent filed a patent-infringement suit against Urban Company in 2024, while Urban Company has challenged the patent through a counterclaim.Separately, Urban Company sued Kent after its Native purifiers were removed from e-commerce platforms. In January 2025, it told the court that communications allegedly sent on Kent’s behalf had led to the delisting and caused it losses. Both matters remain pending, Urban Company said.
