Indians look beyond gold and diamonds as coloured gemstone sales surge 40%; rare Paraiba tourmalines cost Rs 5 lakh per carat and bespoke jewellery starts at Rs 7 lakh
Jewellers say these stones are attracting customers seeking exclusivity, distinctive designs. (Image for representative purpose only) Looking beyond gold and diamonds, affluent buyers are in the market for coloured gemstones which are becoming an important growth segment for India’s high-end jewellery market.Sales have risen 40% during the festive season as wealthy buyers show greater interest…
