Liquor sales through Tasmac outlets in Tamil Nadu reached ₹441.38 crore in the two days of Diwali, despite Tasmac workers refusing to implement the empty-bottle collection scheme across the state.Tasmac, which typically sells ₹165.60 crore worth of liquor a day, sold ₹234.75 crore on Saturday and ₹206.63 crore on Sunday.According to Tasmac sources, the Trichy region topped the list with sales of ₹98.97 crore, followed by Chennai (₹95.85 crore), Madurai (₹88.38 crore), Salem (₹87.52 crore) and Coimbatore (₹70.66 crore).With Monday also a holiday, Tasmac expects sales of another ₹192 crore. Total sales during the three-day Diwali period are projected to reach around ₹630 crore. In 2025, Tasmac recorded sales of ₹789 crore over the three days around Diwali.Since Tasmac workers have refused to accept empty bottles in many districts and refund ₹10, the money has gone directly to the exchequer. This amount is adjusted into the maximum retail price as an environmental and social welfare cess from Nov 1.Tasmac is estimated to have collected around ₹38 crore through the cess over the two days.
