A husband-and-wife duo in the United States turned their interest in making people smile into a freeze-dried candy business that has reached more than 500 stores. Melinna (Mel) and Jesus (Zeus) Macias founded Trendy Treats after the Covid-19 pandemic disrupted their ability to source unusual candies from around the world.Instead of relying on overseas suppliers, they decided to make innovative candies in the US. Its products are now sold through online marketplaces, the company website, and retailers across the country, giving shoppers access to familiar sweets with a different texture. According to Utah’s Own (Department of Agriculture and Food), the idea grew into a business that has reached over one million customers. The business describes its treats as crispy, crunchy, flavourful, and fun.
How the COVID-19 pandemic inspired the couple to start Trendy Treats
Trendy Treats was founded by Melinna (Mel) and Jesus (Zeus) Macias, a husband-and-wife team. The company’s account says the idea took shape during the 2019 pandemic, a period when many things felt uncertain. The couple said their passion for making people smile was something they could rely on. Covid-19 also made it difficult for them to source unique candies from around the world.They responded by deciding to manufacture their own products in the United States. The move gave the founders a way to create the unusual sweets they had been unable to obtain. That decision became the starting point for Trendy Treats, which has since developed into a business selling freeze-dried and novelty candies for customers across the country.
Trendy Treats turns familiar sweets into crispy, freeze-dried candy creations
Trendy Treats describes itself as a candy company specialising in premium freeze-dried candy. Its products take familiar sweets and turn them into treats that the company describes as crispy, crunchy and flavourful. The range includes different types of freeze-dried candy, from fruity gummies to caramel-flavoured delights. The company says its products are made to give familiar flavours an exciting twist.It highlights quality and innovation as central parts of its approach. The sweets are marketed for snacking, gifting, and sharing, while personalised candy boxes are available for people buying treats as gifts. The listing describes the products as suitable for candy lovers of all ages and for parties or special occasions.
How Trendy Treats grew to reach more than 500 stores across the US
The company says its freeze-dried treats are now available in more than 500 stores across the United States. The range suits parties, gifts, and everyday snacking alike. Its Utah’s Own listing names several retailers where customers can find the products, including ItSugar, Harmons, TJ Maxx, HomeGoods, and Marshalls.The company says its creations began attracting attention after it started sharing videos online. Viewers watched, shared, and liked the videos, helping the business go viral. Trendy Treats says this response helped it grow and also gave it opportunities to support communities through donations and collaborations. The listing reports that the brand has reached over one million customers.
What makes Trendy Treats’ freeze-dried candies different from regular sweets
Trendy Treats says its mission is to manufacture and sell high-quality freeze-dried and novelty candies. The company presents candy as a way to bring sweetness into people’s lives and make the world a better place. Its profile also highlights sharing as part of the brand’s purpose, describing the products as suitable for parties, special occasions, and gifts.Customers can choose from a variety of freeze-dried sweets, including fruity and caramel-flavoured options. The company’s listing includes customer reviews praising its product selection, packaging, delivery, and customer service. Trendy Treats is based in West Valley City, Utah.
