Lucknow: Online shoppers from the state are increasingly looking for deals within the price range of Rs 500 on e-commerce sites.Fashion and beauty products, followed by home decor items and kitchen essentials, are among the top business categories.According to senior executives from Amazon Bazaar, value-focused products available in an affordable price range are finding takers in large numbers during the ongoing sale.Recording a three-fold increase in the volume of orders compared to the average, the senior executives revealed that users from key cities of Uttar Pradesh are increasingly turning to the platform of late.Product lead at Amazon Bazaar, Abhimanyu Kothari, said, “In Lucknow, momentum of products has grown by three times with women’s fashion registering a four-fold growth year on year followed by home and kitchen section which recorded threefold growth. Lucknow, Kanpur, Noida, Prayagraj, Agra, Varanasi and Meerut are active on the shopping platform for their daily needs.”The company also highlighted the expansion of its seller ecosystem in UP. Executives said the state is now home to over 2.5 lakh sellers on its marketplace.The seller base on Amazon Bazaar has doubled over the past year. Supporting the increased footprint, the logistics network comprising three fulfilment centres, four sortation centres and nearly 147 hub delivery partners and 2,209 delivery stations is catering to the demands of UP residents.More than 65% of Amazon Bazaar orders now originate from Tier-II and Tier-III markets, the executives said.
