Pune: After a challenging first half of 2026 marked by cautious buyer sentiment, slower property sales and delayed purchase decisions, the city’s residential real estate market is expected to regain momentum in the run-up to the festive season in the latter part of the year.Upcoming project launches, infrastructure progress and attractive festive offers from developers are likely to bring fence-sitting buyers back into the market, said industry analysts. “Since Pune has a lot of mid-range and affordable homes, we can expect a decent jump in bookings during the Navratri-Dussehra-Diwali window, even if year-on-year growth is lower than previous festive cycles,” said Aditi Watve, president of residential investment sales and REIT advisory at the Anarock Group.
CJP Jantar Mantar Protest Updates
A recent report by the same firm had pointed out that sales of new homes in the city dipped by 15% in the second quarter of this year (April-June) in the steepest decline compared to other Indian metros.But ahead of the festive period, developers are already seeing a positive rise in enquiries. “We expect this interest to convert into healthy bookings as the festive season approaches. We are currently offering a 7% assured return on investment (ROI) for two years from the agreement date on our commercial project in Balewadi, which has received a good response from investors,” said Anand Agarwal, managing director, Ceratec Group.Vineet Goyal, joint MD, Kohinoor Group, seconded, “Site visits and enquiries have already picked up well over the last few weeks.. We’re seeing particularly strong traction in our Golden Triangle micro-market — Punawale, Tathawade and Wakad — as well as continued interest in our Hinjewadi and Kharadi addresses.”For instance, Anuj Tripathi, who recently secured a job in Hinjewadi, said he is waiting for the festive period to book his new home. “We have been staying in a rented apartment. The plan is to book a flat on an auspicious day. We have already identified the property,” he said.Industry experts believe end-users who postponed purchases earlier this year could return from Aug onwards, making the festive quarter a key period for demand recovery, particularly in the mid-premium and premium housing segments. In Pune, more than 78% of the new supply added in Q2 2026 was in the mid-range and high-end segments, with prices ranging from Rs40 lakh to Rs1.5 crore, according to data from Anarock Group.Further, as many as 40,000–45,000 residential units are expected to be launched in Pune between Oct 2026 and March 2027. “With more projects entering the market, buyers are likely to have greater options across segments. The availability of fresh supply, including projects coming through redevelopment, is expected to support sales activity ahead of the festive period,” said Ritesh Mehta, senior director and head, west, east and north, residential services and developer initiatives at JLL.“We have an exciting launch calendar planned this year across various locations in the city, with projects catering to premium and luxury segments. As a brand, we will also enter new micro markets this year like Tathawade,” said Sachin Bhandari, CEO and executive director, VTP Realty.To incentivise buyers to book homes, developers are also increasingly offering flexible payment structures such as 20:80 or 10:90 plans, bank subvention schemes where buyers pay no EMI until possession, and price-lock guarantees that protect buyers from inflation or future price appreciation.“Earlier, developers largely relied on tangible benefits such as 10g gold coins, modular kitchens, smart home automation packages, or waivers on stamp duty and registration charges, which helped reduce the immediate out-of-pocket cost for buyers. Today, the focus has shifted towards more meaningful financial solutions that improve affordability over the long term,” said Saurabh Garg, cofounder and CBO of NoBroker.
